Emily Chen

Senior Marketing Manager

emily.chen@example.com linkedin.com/in/emilychen San Francisco, CA

Professional Summary

Results-driven Marketing Professional with over 8 years of experience in scaling high-growth tech brands. Expert in orchestrating multi-channel digital strategies that blend data-backed analytics with creative storytelling. Proven track record of increasing organic traffic by 150% and optimizing CAC across diverse market segments.

Experience

Global Tech Solutions

Senior Marketing Manager

Jan 2021 — Present
  • Spearheaded a comprehensive SEO overhaul resulting in a 45% increase in organic lead generation within 12 months.
  • Manage an annual marketing budget of $2.5M, consistently achieving a 20% reduction in CPA through targeted SEM optimization.
  • Lead a cross-functional team of 8 across content, design, and performance marketing departments.

BrightScale Media

Growth Marketing Lead

Mar 2018 — Dec 2020
  • Developed and executed GTM strategies for 4 new product launches, exceeding initial revenue targets by 30%.
  • Implemented HubSpot CRM automation that improved lead-to-opportunity conversion rates by 15%.
  • Directed content strategy that grew the company blog from 5k to 50k monthly unique visitors.

Innovate Creative Agency

Marketing Coordinator

Jun 2015 — Feb 2018
  • Managed social media presence for 10+ Fortune 500 clients, increasing total engagement by 200% across platforms.
  • Coordinated large-scale industry events and webinars, attracting over 2,000 attendees annually.

Education

Stanford University Graduate School of Business

MBA, Marketing & Strategic Management

University of California, Los Angeles (UCLA)

BA, Communications | Magna Cum Laude

Selected Case Studies

Growth Strategy

Market Entry: Southeast Asia

Developed a localized content strategy that led to a 40% market share capture within the first 18 months of launch.

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Performance

Q4 Revenue Optimization

Redesigned the conversion funnel for a SaaS platform, reducing drop-off rates by 22% and increasing MRR by $150k.

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Branding

Rebrand: Tech Solutions

Led a full brand identity refresh including visual guidelines and brand voice, resulting in a 25% increase in brand sentiment.

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Let's Connect

I'm always open to discussing new projects, creative ideas or opportunities to be part of your visions.